ItsImagical/ Imaginarium

The Imaginarium concept and all its magic is reflected in the shops and in their dual doorway for children and adults. This powerful phrase is instantly recognisable anywhere in the world.

At Imaginarium shops are designed as magical spaces with music, shapes, colours, vocabulary and even a smell to stimulate the senses and delight children. All this so the little customers can live a totally unique experience.

Desire for constant improvement drives the brand towards an innovative model with wide open spaces, where products on display are within easy reach. Light, colour, themed decor - everything is there to satisfy the new demands of consumers, to continue surprising them, to maximise excitement and satisfaction with the in-shop experience, nd minimise the more tedious aspects of the shopping process.

Imaginarium currently has shops in 25 countries worldwide. In Qatar they can be found under ItsImagical brand name.    |

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ItsImagical/ Imaginarium is present in

The Mall

D-Ring Road – Mall intersection, opposite Al-Ahli Club, P.O. Box 22544, Doha, Qatar

City Center Doha

West Bay Area, P.O. Box 22744, Doha, Qatar

Al Meera Muraikh Mall

Furousiya Street, Doha, Qatar

Al Meera Jeryan Nejaima Mall

Arab League Street, Jeryan Nejaima, Doha, Qatar

Al Hamra Mall

Shaikh Hasan Ibn Hussain Ibn Ali Rd, King Faisal, Riyadh 13215, Saudi Arabia

1st Floor Shop # 61/62, 

Near the Food court-next to Escalator


Trading Hours

Sunday -Thursday & Saturday




Jarir Plaza

Jarir Plaza Building Alothman Road-Thumama st.Riyadh 11471 Kingdom of Saudi Arabia,

Ground Floor, Facing the Road near the Main Entrance,


Trading Hours

Sunday -Thursday & Saturday



  • Tel. +966 11 4614400