The story of Make Up Store began in 1996 when founder and CEO, Mr. Mika Liias, opened up the first shop in Sweden. Today, with 235 stores in 22 countries worldwide, Make Up Store is one of the fastest growing cosmetic companies in Scandinavia.

Make Up Store offers a full spectrum of colours, from classical to the latest trends. From unique colour cosmetics to innovative skincare products, makeup is brought to a new level of excellence. The company’s mission is to inspire their clients by sharing their makeup knowledge with them.

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