Oui loves women and wants to make feel beautiful. Beauty is more than an ideal to the company. It is a token of individuality as each woman has her own ideal picture of herself - unique, diverse and wonderful as life itself. Oui plays with fashion through colours and innovations. Through extravagance, escaping from fixed norms or prejudice, a woman who wears Oui is open and underlines her individuality. Her attitude is represented by her look – it's extrovert and free.
Oui was founded over half a century ago. Today, the business exports to more than 30 countries around the world. It is undoubtedly one of the more successful brands and enterprises of the European fashion industry boasting double-digit growth rates. In 2015, the company had more than 1,000 points-of-sale in Germany with just as many abroad which are managed by the third generation of family members.
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